Building a Winning Cross-Generational Culture in Family Business

Globally, family businesses are a central pillar of economic output and employment. Their distinctive culture—typically characterized by long-term vision and strong cross-generational values—is a key element of this success. However, times of change can place immense pressure on these enterprises, especially during leadership transitions.

A new study by Egon Zehnder, in partnership with FBN (Family Business Network), casts light on these dynamics. Our research finds that while 88% of business leaders agree that building a strong culture is vital for ongoing success, only 39% are confident that their culture is prepared for future challenges. This disparity highlights the critical need to manage culture carefully as companies move into the future, finding alignment between leaders currently at the helm and those coming up in the next generation.

In “Building a Winning Cross-Generational Culture in Family Business ,” we outline enablers and action steps to help family businesses make this transition in a managed and deliberate manner, passing through three archetypal modes identified in our research.

The report draws on a survey of 300 family business owners across Asia-Pacific, Europe, the Middle East and Africa, and Latin America; interviews with over 80 leading family business owners across generations; and Egon Zehnder’s proprietary Culture Profile analysis.

Read the full report to find out more about how managed culture change can help family business owners shape a shared vision for the future and drive long-term value creation.