“The partnership between the CSO and the CEO is absolutely central, but it’s the reality of that partnership that matters more than the formal reporting line.”
CEOs should gradually and consciously move toward full sustainability and business integration—and ensure that leaders throughout the organization have done the same. Our CEO study found that financial metrics and growth continue to top their priorities, with ESG ranking last. Working in connection with the CSO and the board, CEOs must help the entire company move from viewing business performance and sustainability transformation as trade-offs to understanding that to perform is to transform.
“The CEO has an important role to play in making the link and creating impactful touchpoints between the board and the CSO, especially in businesses where the CSO doesn’t have regular, formalized attendance at full board or committee meetings,” says Pia Heidenmark Cook, non-executive director at BUPA, member of the advisory board at Decathlon, and former Global Chief Sustainability Officer of IKEA.
“Sustainability can’t be the afterthought for leaders after they’ve finished planning their own functions. The only way to change it is to make sustainability the core and foundation for any other activities.”
Board members must personally embrace sustainability while including the CSO in the boardroom. As our 2022 Stepping Up as Stewards of Sustainability report describes, board members exhibit different “spans of influence” in terms of their understanding of and engagement with sustainability, ranging from some interest to active, systemwide transformation.
To truly maximize the impact of these roles, it is imperative that the CSO becomes an integral part of the board’s agenda. This integration is the key to turning commitment into real transformation. “Boards should be asking CSOs how sustainable growth will drive innovation, customer and employee engagement, and reduce risks and liabilities for the company,” says Roberto Marques, former Chair and CEO of Natura &Co.
CSOs should pursue strategic sustainability goals without overcommitting. The role already faces a high-pressure environment to deliver while constantly pushing for top-level support and a seat at the board table, which can become unsustainable in the long run. This reinforces the importance of having clear expectations from senior management and the board. This is especially true for organizations that don’t have full commitment from the CEO to integrate sustainability into the core of the business. Without full support, CSOs are left to walk the tightrope between striving to meet goals without overreaching, which underscores the need for CSOs to be strategic with priorities.
True front-runner companies successfully integrate sustainability goals and tasks in more mature functions with compatible infrastructure. For example, much of the ESG reporting tasks can be covered by finance while elements of human and social capital can be integrated into the HR function. This leaves the CSO with more headspace to focus on the strategic side of the sustainability transformation such as business model innovation.
CSOs aspire to be—and are increasingly expected to be—at the heart of the effort to develop and align the overall business model with sustainability at the core, to create broader societal impact. Understanding how these leaders view themselves and their roles can enable executive leadership teams and boards to provide a stronger level of support for them to succeed.
We asked CSOs about the skills, leadership traits, impact, and areas of focus to get a clearer picture of this critical role.
“The CSO is someone who enjoys new challenges and keeps having curiosity and keeps learning, as sustainability in business has been updated and requires lots of academic literacy and information selection.”
The CSO Survey Team
Report Authors: Catherine Zhu, Tess Sundelin, Caspar von Blomberg, Zachary Pomerantz
Content Leads: Cheryl Soltis Martel, Luisa Zottis
Research: Kathrin Heinitz, Haythem Rabti, Ole Neijzen, Robin Lines
Project Managers: Martin Klusmann, Dorottya Klára Kiss, Becky Zhao
Digital Leads: Joanna Scheffel, Amadeu Porto
Design: Dora Tubik, Markus Schuler, Douglas Knowledge Partners
Egon Zehnder Sustainability Changemakers
North America: Ana Paula Gonzales, Elena Rodighiero, Zachary Pomerantz, Carmen Steinberg
South America: Caroline Lico
EMEA: Boudewijn Arts, Caspar von Blomberg, Natalia Filchakova, Natalie Dewhirst, Laura Luelsdorf, Tess Sundelin
APAC: Tanay Misra, Forrest Chen, Fiona McGauchie, Richard Lin, Shalimar Sulisto
Africa: Lauren Airdien-Davids, Uhuru Malebo
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