Insight Articles | Marketing und Sales

CMOs are aware that companies need to combine AI with sustainability to meet future needs, determined a group of Chief Marketing Officers during a recent roundtable discussion with Malte Dammann, Managing Director of Sales and Marketing, Ritter Sport.

Our insights with Israeli firms show three key areas for startup success: IPO-ready board, global executive attraction, and culture for expansion.

Artificial intelligence (AI) is poised to have as much of an impact on humanity as the launch of the Internet.

At 2022’s Kellogg Marketing Leadership Summit, three renowned marketing leaders gathered for a panel. They explored how embracing their LGBTQ+ identities shaped their careers at a time when the business world was slowly progressing on DE&I issues.

When CMOs at successful companies decide to take a chance on life at a smaller company, they get a lot of wide eyes and shocked exclamations. After all, who would walk away from a position that so many would love to attain?

As the keynote of the 2021 Kellogg Marketing Summit, CMO of NotCo Fernando Machado shared ten key lessons that any marketer can learn from. His hallmark ability to disrupt whatever industry is borne of a thirst to disrupt himself along the way.

Ruder-Olympiasiegerin Katherine Grainger und Internet-Unternehmer Ben Medlock über Ambition, Beharrlichkeit und das Lennon-McCartney-Phänomen.

Der Chief Marketing Officer verbindet Marktanforderungen und Geschäftsstrategie.

Deutschland hat sich auf den Weg der digitalen Transformation gemacht. Neue Herausforderungen sind oft mit der Frage verknüpft „Wer ist verantwortlich?“. Auch in Bezug auf den obersten Marketeer steht die Frage schnell im Raum. Doch sie führt in die Irre, erläutern Mark Krymalowski und Michael Meier.

Mit dem Begriff »Kladogenese« bezeichnen Evolutionsforscher die relativ plötzliche Aufspaltung einer bestehenden Art in zwei oder mehrere separate Linien und die daraus resultierende Entstehung neuer Arten.