Amanda Helming, based in Boston, is active in the Consumer, Retail, Marketing & Sales, and Sports Practices. She is valued by clients for her own leadership experience – she was the Chief Marketing Officer and Business Unit Operator of a Fortune 200 organization – and helped grow world-renowned brands such as Dunkin’, General Mills, Disney, and ESPN. Amanda is known for her positive energy and passion for bringing great leaders, and especially diverse leaders, together across companies, cultures and teams.
Having a growth strategy is critical. But it’s the great leaders who are willing to fearlessly drive change, inspire teams from the inside out, and put the company before themselves that truly transform brands and businesses.
Before joining Egon Zehnder, Amanda was the CMO of United Natural Foods, Inc. (UNFI), the largest publicly traded grocery distributor in the U.S. In that role, she oversaw enterprise marketing, communications and the $1.5B Private Brands division. Prior to that, Amanda spent seven years at Dunkin’ Brands, overseeing global consumer insights, pricing, brand marketing, and menu strategy. Earlier, she gained experience at General Mills helping market brands such as Cheerios and Chex Cereal, as well as Disney and ESPN, where she negotiated distribution deals to provide sports and family programming to households worldwide.
Amanda earned a BA in Psychology from Middlebury College and an MBA from the Tuck School of Business at Dartmouth. Outside work she has served on the boards of The Planting Hope Company Inc. and College For Every Student and as an advisor to Relentless Consumer Partners. She loves spending time with her husband and two children and is an avid traveler and culinary tourist, sports enthusiast, and at-home (amateur) chef + interior designer for friends and family, when they are so willing.
