Interview with Kellogg Professor Jim Stengel

Egon Zehnder's Kristi Maynor spoke with Jim Stengel, former Chief Marketing Officer of Procter & Gamble and current professor from the Kellogg School of Management at the 2018 Kellogg Marketing Leadership Summit.

The Kellogg Marketing Leadership Summit is an invitation-only interactive and intimate discussion between renowned marketing researchers and marketers who lead the world’s most important organizations. This year's executives included executives from Coca-Cola, Facebook, GoFundMe, Google, KFC and Peapod to discuss how to advance the practice of marketing today.
 

View More from the 2018 Kellogg Marketing Leadership Summit

• WATCH: Interview with President of KFC U.S.

• WATCH: Interview with CMO of Peapod

• WATCH: Interview with CMO of Clorox