Egon Zehnder's Cynthia Soledad spoke with Greg Carpenter from the Kellogg School of Management at the 2018 Kellogg Marketing Leadership Summit.
The Kellogg Marketing Leadership Summit is an invitation-only interactive and intimate discussion between renowned marketing researchers and marketers who lead the world’s most important organizations. This year's executives included executives from Coca-Cola, Facebook, GoFundMe, Google, KFC and Peapod to discuss how to advance the practice of marketing today.