Thought Leadership | マーケティング・オフィサー

Our insights with Israeli firms show three key areas for startup success: IPO-ready board, global executive attraction, and culture for expansion.

At 2022’s Kellogg Marketing Leadership Summit, three renowned marketing leaders gathered for a panel. They explored how embracing their LGBTQ+ identities shaped their careers at a time when the business world was slowly progressing on DE&I issues.

When CMOs at successful companies decide to take a chance on life at a smaller company, they get a lot of wide eyes and shocked exclamations. After all, who would walk away from a position that so many would love to attain?

As the keynote of the 2021 Kellogg Marketing Summit, CMO of NotCo Fernando Machado shared ten key lessons that any marketer can learn from. His hallmark ability to disrupt whatever industry is borne of a thirst to disrupt himself along the way.

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content focused on humanity, empathy and resilience, underpinned by diversity and inclusion.

At more and more organizations, marketing has become firmly established as a C-suite function.

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines – thus creating new species – often in response to radical change in the environment.

Kristi Maynor, Head of the U.S. CMO and Digital Transformation Practice at Egon Zehnder, joined Drew Neisser on his Renegade Thinkers Unite podcast to discuss courage and the characteristics of the world’s most successful CMOs. Courage is particularly important for marketing leaders because “a good CMO has to be ready to take personal risk,” says Maynor.

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more than one errant tweet or unflattering video away from a crisis. But while crises generate urgency and headlines, managing a brand today is a 24/7 operation of monitoring, messaging and refinement.

We recently held a private dinner for 20 CMOs from some of San Francisco’s most disruptive companies in the hospitality, food, insurance, financial services and media sectors.

Egon Zehnder, a global leader in executive search and leadership advisory services, announced today that Jason Hecker has joined the firm’s Chicago office as a specialist in finding and developing executive talent for a wide range of positions.